Dianne Rijnbende

art direction / graphic design



I'm a graphic designer based in Amsterdam. I've been working on freelance and self-initiated projects since 2013. My work is characterized by conceptually strong designs in which typography plays a central role. This results in experimental and coherent visual identities, books, websites, animations, posters, magazines and exhibition designs.​​​​​​​​​​​​​​

Besides my education in Graphic Design at ArtEZ Academy of Arts Arnhem, I have a BA in Philosophy from the University of Amsterdam. In my work I like to combine elements from those two different fields.



info[at]diannerijnbende[dot]nl

Groenhoedenveem 22
1019BL Amsterdam
The Netherlands

PROJECT: Whoops (part of the series Letters and Ideas) 
I.C.W.: Suzanne Caerteling
CLIENT: Art organization Extrapool
TYPE: Research project
 



The aim of Whoops is to examine the effect of language on social phenomena and human cognition. It does so by analysing the use of language in science fiction novels. Our method of analysis is informed by Benjamin Lee Whorf’s theory on language, thought and reality. According to Whorf, a linguistic system is not merely an instrument to convey ideas, it also forms and structures ideas. Our grammar, as part of a linguistic system, categorizes our impressions, guides our cognition and forms our world view. 

Science fiction as a literary genre typically extrapolates specific hypotheses and their ramifications. Within science fiction, linguistic issues form a pivotal element, the concept of language is often related to concepts like control, resistance, historical awareness, truth, time perception, rational thinking and memory. An examination of these novels gives us insight in how the use of language could produce subjects and the world they live in.